Novartis heart failure drug cuts death by 37 percent: study
















LOS ANGELES (Reuters) – An experimental Novartis AG drug to treat hospitalized acute heart failure patients reduced deaths by 37 percent compared with a placebo and appeared to be safe, according to data from a late stage clinical trial presented on Tuesday.


The drug, serelaxin, which is a form of a human hormone that relaxes blood vessels and eases stress on the heart and other organs, is considered one of the most important medicines in the Swiss drugmaker’s developmental pipeline.













“With a meaningful mortality benefit, we believe Serelaxin could represent a $ 2.5 billion (annual) sales opportunity,” Deutsche Bank analysts said in a research note prior to release of the final data at the American Heart Association scientific meeting in Los Angeles.


Novartis said it now planned to seek approval for serelaxin. In the study of 1,161 patients, the drug cut deaths from any cause at six months by 37 percent and led to a marked reduction in worsening of heart failure during hospitalization, researchers said.


Patients who received 48 hours of continuously infused serelaxin experienced more than 45 percent fewer episodes of worsening heart failure symptoms than those who got a placebo.


Novartis had previously disclosed that serelaxin met one of the study’s two primary goals measuring relief of dyspnea, or extreme shortness of breath – a common symptom of acute heart failure – and that it reduced deaths. But the company did not say by how much. By one measure, serelaxin led to a 19 percent improvement in dyspnea, researchers said.


The drug failed to hit a secondary goal of the study that combined cardiovascular death with need for reshospitalizations, but researchers felt the life saving benefit was more important.


“We did have a startling death benefit. One of the reasons there may have been an inability to show a decrease in hospitalizations is more patients were alive to be rehospitalized,” said Dr John Teerlink, one of the trial’s co-lead researchers.


The data showed that only 29 acute heart failure patients would have to be treated with serelaxin to prevent one cardiovascular death, said Teerlink, a cardiologist and heart failure specialist at the San Francisco VA Medical Center.


Doctors say there is an enormous need for a treatment for acute heart failure, with few available options for the condition in which the heart is unable to pump enough blood.


“If it was approved we would not only use it, there would be a mandate to use it because we don’t have anything for acute decompensated heart failure,” said Dr. Milton Packer, a prominent cardiologist from the University of Texas Southwest Medical Center in Dallas, who was not involved in the study.


“If that mortality finding is real, boy are we going to get excited,” said Packer, who has been a member of FDA advisory panels for heart drugs.


There are more than one million hospitalizations in the United States each year for acute heart failure and another million in Europe. About half of all patients die within five years of diagnosis, often as a result of acute episodes that require urgent hospital care.


TREATMENT BENEFITS


The study showed the Novartis drug also reduced the duration of time spent in intensive care units by almost half a day and cut the length of hospital stay by almost a full day.


There was no difference in serious side effects between the two groups, but there was a significant increase in kidney impairment in the placebo group, as the Novartis drug appears to prevent worsening of kidney function, researchers said.


Despite missing some of the pre-set end points, or goals, of the study, Novartis said it is likely to seek approval of the drug based on the trial results.


“We believe this is a strong set of data and have started discussions with the main regulatory agencies. Our filing strategy will be determined by the outcome of these discussions,” said Ameet Nathwani, Novartis’ global business franchise head for critical care.


Dr John McMurry of the University of Glasgow, who was on a panel to critique the study, said that if there were a second serelaxin trial that also showed a mortality benefit it would be hard for health regulators to ignore.


“I think the agent was beneficial. This drug is doing something good in terms of relief,” he said.


(Reporting by Bill Berkrot and Deena Beasley. Editing by Andre Grenon and Richard Pullin)


Medications/Drugs News Headlines – Yahoo! News



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Cashback credit cards ‘double’

















Cashback deals are becoming more common in reward schemes for credit card customers, research has indicated.













The number of cards on the market that carry the feature has doubled in two years, according to the report by financial research group Defaqto.


The report, commissioned by card provider Capital One, suggested that the growth had not been mirrored by other rewards features.


One expert has warned of the danger of choosing a card based on rewards.


Spending


The Defaqto report found that people in the UK could choose from about 245 different credit cards. About three quarters of these were regarded as standard, rather than platinum or gold, cards.


The most common features that these cards carried as customer rewards were points schemes and shopping rewards, that were each found on 20% of cards.


Air miles featured on 10% of cards, while 9% of cards had cashback rewards.


Cashback is the only one of these that has seen a big rise in the past two years, the report suggested. However, it still only features on 22 cards.


Each time the customer uses their card an amount of cashback is accrued. After a set period, usually annually or monthly, the cashback amount is paid automatically to the customer’s credit card.


Cashback amounts can vary between £1.10 and £36 for every £100 spent on the card each month.


“To make the card truly worthwhile a customer would need to spend well in excess of £1,000 per month, so these cards are most likely to appeal to the higher spenders,” the report said.


Habit


For many people this would require a change of habit, by using a credit card for everyday spending.


So, customers should be realistic about whether they would be happy to do this for the cashback rewards, according to Sarah Pennells, founder of the Savvywoman financial website.


“If people are used to paying for their shopping or fuel by cash, then they might not think about getting a credit card out,” she said.


Customers should consider the whole package being offered by a credit card provider when choosing a card, she added.


Cashback would only prove to be a benefit if borrowers paid off their credit card each month, or took advantage of longer interest-free periods, she said. Other considerations when shopping around for a card might include charges when using the card overseas, she added.


BBC News – Business



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Methane warnings ignored before NZ mine disaster
















WELLINGTON, New Zealand (AP) — A New Zealand coal mining company ignored 21 warnings that methane gas had accumulated to explosive levels before an underground explosion killed 29 workers two years ago, an investigation concluded.


The official report released Monday after 11 weeks of hearings on the disaster found broad safety problems in New Zealand workplaces and said the Pike River Coal company was exposing miners to unacceptable risks as it strove to meet financial targets.













“The company completely and utterly failed to protect its workers,” New Zealand Prime Minister John Key said Monday.


The country’s labor minister, Kate Wilkinson, resigned from her labor portfolio after the report’s release, saying she felt it was the honorable thing to do after the tragedy occurred on her watch. She plans to retain her remaining government responsibilities.


The Royal Commission report said New Zealand has a poor workplace safety record and its regulators failed to provide adequate oversight before the explosion.


At the time of the disaster, New Zealand had just two mine inspectors who were unable to keep up with their workload, the report said. Pike River was able to obtain a permit with no scrutiny of its initial health and safety plans and little ongoing scrutiny.


Key said he agrees with the report’s conclusion that there needs to be a philosophical shift in New Zealand from believing that companies are acting in the best interests of workers to a more proscriptive set of regulations that forces companies to do the right thing.


The commission’s report recommended a new agency be formed to focus solely on workplace health and safety problems. It also recommended a raft of measures to strengthen mine oversight.


Key said his government would consider the recommendations and hoped to implement most of them. He would not commit on forming a new agency. Workplace safety issues are currently one of the responsibilities of the Ministry of Business, Innovation and Employment.


In the seven weeks before the explosion, the Pike River company received 21 warnings from mine workers that methane gas had built up to explosive levels below ground and another 27 warnings of dangerous levels, the report said. The warnings continued right up until the morning of the deadly explosion.


The company used unconventional methods to get rid of methane, the report said. Some workers even rigged their machines to bypass the methane sensors after the machines kept automatically shutting down — something they were designed to do when methane levels got too high.


The company made a “major error” by placing a ventilation fan underground instead of on the surface, the report found. The fan failed after the first of several explosions, effectively shutting down the entire ventilation system. The company was also using water jets to cut the coal face, a highly specialized technique than can release large amounts of methane.


The report did not definitively conclude what sparked the explosion itself, although it noted that a pump was switched on immediately before the explosion, raising the possibility it was triggered by an electrical arc.


The now-bankrupt Pike River Coal company is not defending itself against charges it committed nine labor violations related to the disaster. Former chief executive Peter Whittall has pleaded not guilty to 12 violations and his lawyers say he is being scapegoated.


An Australian contractor was fined last month for three safety violations after its methane detector was found to be faulty at the time of the explosion.


Australia / Antarctica News Headlines – Yahoo! News



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U.S. judge tosses Apple vs. Google lawsuit over patents
















(Reuters) – An Apple lawsuit against Google‘s Motorola Mobility unit over alleged patent abuse was thrown out on Monday just hours before trial, a setback for the iPhone maker in its efforts to gain leverage in the smartphone patent wars.


The two rivals were set to square off in a Madison, Wisconsin federal court over the library of patents Google Inc acquired along with Motorola for $ 12.5 billion in May. Apple Inc claimed Motorola‘s licensing practices were unfair.













However, late last week District Judge Barbara Crabb questioned whether she had the legal authority to hear Apple‘s claims, and on Monday she dismissed the case.


A Google spokeswoman said the company was pleased with the order, while an Apple representative declined to comment. In a legal brief filed after Crabb’s ruling, Apple contended that the judge does indeed have the authority to hear its claims.


Lea Shaver, an intellectual property professor at Indiana University School of Law, said a ruling against Google would have diminished Motorola‘s patents as an effective bargaining chip in settlement negotiations.


“This puts Apple back into the position it was before,” Shaver said.


Apple and Microsoft Corp have been litigating in courts around the world against Google and partners like Samsung Electronics Co Ltd, which use the Android operating system on their mobile devices.


Apple contends that Android is basically a copy of its iOS smartphone software, and Microsoft holds patents that it contends cover a number of Android features. Microsoft is set for a trial against Motorola in Seattle next week in a case with similar issues as the Apple matter in Wisconsin.


Apple and Microsoft accuse Google of demanding too high a royalty for some of its so-called standard essential patents. Motorola promised to license those patents on fair terms, they argue, in exchange for Motorola technology being adopted as an industry standard.


In Wisconsin, Crabb had ruled during the run-up to trial that she might decide what a fair royalty for Motorola‘s patents should be.


However, in a court filing last week, Apple argued that it would not consider itself bound by Crabb’s rate if it exceeded $ 1 per Apple phone.


Given Apple‘s position, Crabb questioned whether she had the power to issue merely an advisory opinion. “It has become clear that Apple‘s interest in a license is qualified,” Crabb wrote on Friday.


Microsoft, by contrast, has agreed to live with whatever terms U.S. District Judge James Robart sets at the Seattle trial.


In Wisconsin, the trial was scheduled to begin Monday afternoon in Madison, but Crabb dismissed the case during a morning hearing. If Apple cannot convince Crabb to reconsider, then the matter could be appealed.


In its statement, Google said Motorola has long offered licensing at reasonable rates. “We remain interested in reaching an agreement with Apple,” the company said.


The case in U.S. District Court, Western District of Wisconsin is Apple Inc. v. Motorola Mobility Inc., No. 11-cv-178.


(Reporting By Alexei Oreskovic in San Francisco; Additional reporting by Dan Levine in San Francisco; Editing by Leslie Adler and Tim Dobbyn)


Tech News Headlines – Yahoo! News



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U.S. judge tosses Apple vs. Google lawsuit over patents
















(Reuters) – An Apple lawsuit against Google‘s Motorola Mobility unit over alleged patent abuse was thrown out on Monday just hours before trial, a setback for the iPhone maker in its efforts to gain leverage in the smartphone patent wars.


The two rivals were set to square off in a Madison, Wisconsin federal court over the library of patents Google Inc acquired along with Motorola for $ 12.5 billion in May. Apple Inc claimed Motorola‘s licensing practices were unfair.













However, late last week District Judge Barbara Crabb questioned whether she had the legal authority to hear Apple‘s claims, and on Monday she dismissed the case.


A Google spokeswoman said the company was pleased with the order, while an Apple representative declined to comment. In a legal brief filed after Crabb’s ruling, Apple contended that the judge does indeed have the authority to hear its claims.


Lea Shaver, an intellectual property professor at Indiana University School of Law, said a ruling against Google would have diminished Motorola‘s patents as an effective bargaining chip in settlement negotiations.


“This puts Apple back into the position it was before,” Shaver said.


Apple and Microsoft Corp have been litigating in courts around the world against Google and partners like Samsung Electronics Co Ltd, which use the Android operating system on their mobile devices.


Apple contends that Android is basically a copy of its iOS smartphone software, and Microsoft holds patents that it contends cover a number of Android features. Microsoft is set for a trial against Motorola in Seattle next week in a case with similar issues as the Apple matter in Wisconsin.


Apple and Microsoft accuse Google of demanding too high a royalty for some of its so-called standard essential patents. Motorola promised to license those patents on fair terms, they argue, in exchange for Motorola technology being adopted as an industry standard.


In Wisconsin, Crabb had ruled during the run-up to trial that she might decide what a fair royalty for Motorola‘s patents should be.


However, in a court filing last week, Apple argued that it would not consider itself bound by Crabb’s rate if it exceeded $ 1 per Apple phone.


Given Apple‘s position, Crabb questioned whether she had the power to issue merely an advisory opinion. “It has become clear that Apple‘s interest in a license is qualified,” Crabb wrote on Friday.


Microsoft, by contrast, has agreed to live with whatever terms U.S. District Judge James Robart sets at the Seattle trial.


In Wisconsin, the trial was scheduled to begin Monday afternoon in Madison, but Crabb dismissed the case during a morning hearing. If Apple cannot convince Crabb to reconsider, then the matter could be appealed.


In its statement, Google said Motorola has long offered licensing at reasonable rates. “We remain interested in reaching an agreement with Apple,” the company said.


The case in U.S. District Court, Western District of Wisconsin is Apple Inc. v. Motorola Mobility Inc., No. 11-cv-178.


(Reporting By Alexei Oreskovic in San Francisco; Additional reporting by Dan Levine in San Francisco; Editing by Leslie Adler and Tim Dobbyn)


Tech News Headlines – Yahoo! News



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Rare John Lennon letter to Eric Clapton up for auction
















LOS ANGELES (Reuters) – John Lennon held out the promise he could bring out more musical greatness in legendary guitarist Eric Clapton in a letter that could fetch as much as $ 30,000 when it is sold at auction next month, the organizers of the sale said on Monday.


The signed, hand-written letter by the Beatle, who died in 1980 at the age of 40, is one of a selection from some of the world’s great musicians that will go under the hammer in Los Angeles at the Profiles in History auction on December 18.













In a draft letter dated September 29, 1971, Lennon expressed his respect and admiration for British guitarist Clapton and suggested that they form a band together.


“Eric, I know I can bring out something great, in fact greater in you that had been so far evident in your music. I hope to bring out the same kind of greatness in all of us, which I know will happen if/when we get together,” Lennon wrote in the letter.


The letter will hold special significance for Beatles fans as auctioneer Joe Maddalena said it was widely known that there were problems in the Fab Four’s relationships with each other, and that Clapton had almost become a Beatle.


Clapton played in the Plastic Ono Band, formed by Lennon and Yoko Ono in 1969 before the breakup of the Beatles in 1970. He also played on the George Harrison song “While My Guitar Gently Weeps”, which was on the Beatles’ White Album.


“There was a point in time when George Harrison thought about leaving the band and his replacement was Clapton, so this letter is a link of what could have been,” Maddalena said.


The letter is one of 300 manuscripts and letters from literary, musical and political greats, that will be auctioned from the holdings of an American collector.


“What we know of history is from the written word, without these letters, it would all be verbal. It’s a really unique area of collecting as you’re getting a glimpse into people’s minds,” Maddalena said.


Other highlights include a handwritten letter from George Washington, with a pre-sale estimate of up to $ 300,000, and a Charles Dickens manuscript with an obituary of novelist William Thackeray, expected to fetch between $ 40,000 and $ 60,000.


Also on the auction block is a signed, handwritten letter from German composer Ludwig van Beethoven to Tobias Haslinger, a friend of his publisher, in which the musician discussed the second performance of his Ninth Symphony and the Missa Solemnis, two of his most revered works.


The letter, written in German, is undated, but both the Ninth Symphony and Missa Solemnis debuted in performances in 1824. Because of the rarity of the letter, it is estimated it will sell for between $ 40,000 and $ 60,000.


Other items going under the hammer include a signed letter in Russian by composer Peter Ilyich Tchaikovsky, which has a pre-sale estimate of $ 10,000 to $ 15,000, and a letter by composer George Gershwin dated March 24, 1932, in which he compares his compositions “Rhapsody in Blue” and “An American in Paris”.


The Gershwin letter is expected to sell for as much as $ 3,000, according to the auction house.


(Reporting By Piya Sinha-Roy; editing by Patricia Reaney; and Peter Galloway)


Music News Headlines – Yahoo! News



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Appeals court questions Arizona’s late-term abortion ban
















SAN FRANCISCO (Reuters) – A federal appeals court panel on Monday sharply questioned lawyers defending an Arizona law that bans late-term abortions starting at 20 weeks of pregnancy except in medical emergencies, which opponents say is the toughest in the United States.


In San Francisco, a three-judge panel of the 9th U.S. Circuit Court of Appeals heard the case after it blocked the Republican-backed Arizona law from going into effect earlier this year. Three abortion providers challenged the law in court.













The Arizona law bars doctors from performing abortions starting at 20 weeks of pregnancy, except in medical emergencies, and could send doctors who perform them to jail.


The American Civil Liberties Union, which is suing to stop the law, said it was more extreme than similar laws elsewhere, because the way Arizona measures gestation means it would bar abortions two weeks earlier than in other states.


Those states also set the limit at 20 weeks but have different ways to calculate gestation time. Arizona already bans abortions at the point of viability, when a fetus might survive outside the womb, generally at 23 to 24 weeks.


Judge Andrew Kleinfeld, a panel member appointed by former President George H.W. Bush, repeatedly expressed concern that the law might not afford women the opportunity to abort a fetus with birth defects in cases where the defects are not apparent until just before 20 weeks.


He also questioned the need to prohibit abortions at that stage of the pregnancy, especially for fetuses bound to develop “horrible birth defects.”


“They’re basically born into hell and then die,” Kleinfeld said. “I don’t see how the courts could act before viability” of the fetus.


“With due respect, that’s the woman’s problem,” responded David Cole, Arizona’s solicitor general. “She should have made that decision earlier.”


William Montgomery, the attorney for Maricopa County in Arizona who also defended the law before the appeals panel, said new medical evidence showed a fetus has the capacity to feel pain during an abortion at 20 weeks of development.


But Judge Marsha Siegel Berzon called that a “red herring” in terms of the constitutional questions the law raises.


The three-judge panel did not say when it could make a final ruling in the case. The U.S. Supreme Court legalized abortion nationwide in 1973, but has allowed states to place restrictions on the procedure from the time of viability unless the woman’s health was at risk.


In July, days before the 9th Circuit panel blocked the law until it could fully consider the case, U.S. District Judge James Teilborg ruled that the Arizona measure was consistent with limits federal courts have allowed.


Talcott Camp, deputy director of the ACLU reproductive freedom project, said the Arizona law’s exception to allow late-term abortion applies only in immediate emergencies if delay can jeopardize a woman’s life or seriously harm her health.


“The medical emergency exception is truly, horrifically narrow,” she said in a phone interview. “This is a law that allows her to get an abortion only when she is in emergency crisis.”


Aside from Arizona, seven U.S. states have put laws into effect in the past two years banning late-term abortions, based on hotly debated medical research suggesting a fetus feels pain starting at 20 weeks of gestation, according to the ACLU.


(Editing by Alex Dobuzinskis and Cynthia Johnston. Desking by Christopher Wilson)


Health News Headlines – Yahoo! News



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Reviving Japan’s Economy With ‘Devil Wives’
















After her son was born, Terue Suzuki moved back to her childhood home on weekdays so she could work while her sister cared for the baby, leaving her husband alone in the house they shared. “It was like a weekend marriage,” Suzuki says of the arrangement 14 years ago. “I had a satisfying job and really wanted to go back to it. In Japan, when a woman chooses work instead of staying at home to look after her husband, she’s called a ‘devil wife.’ ”


To spur the country’s moribund economy, Prime Minister Yoshihiko Noda aims to boost the proportion of working women aged 25 to 44 to 73 percent by 2020, from 66.5 percent in 2010.Limited day care, peer pressure, and job inflexibility mean Suzuki remains a minority in Japan, where 70 percent of women quit work with the birth of their first child, says Nana Oishi, a professor at Sophia University in Tokyo. In the U.S., about a third of new mothers don’t return to work, according to a 2010 Goldman Sachs (GS) report.













Suzuki, who remains happily married with two children, says she was fortunate to have the support of her husband and employer. The telecommunications company where she works let her switch departments to leave the office earlier and offered shorter hours, though she chose to remain full-time. She moved to her parents’ place in Yokohama after failing to find a day-care center near her home. Her sister quit a temporary job and looked after the baby for six months until an opening came up at a nursery near her parents’ house. Suzuki, now 45, continued with the “weekend marriage” when her second child was born, for a total of eight years.


A Japanese newspaper called her oniyome, popularizing the term devil wife, in an article on flexible office schedules that highlighted her determination to return to work. The phrase gained widespread awareness in 2005 when national television aired an 11-episode drama called Oniyome Nikki, or Diary of a Devil Wife.


In a survey of more than 6,000 couples in Japan in 2010, 70 percent of respondents said mothers should stop work to focus on raising children when they’re small, according to the National Institute of Population and Social Security Research. While Japan topped the list of 144 countries for innovation capacity in the World Economic Forum’s latest Global Competitiveness Report, it placed 87th for women’s participation in the labor force, the second-lowest, after Italy, among Group of Seven developed economies.


More than half of the 700 respondents in a survey by recruiter Robert Walters Japan said the main challenge for working women is balancing career and family. And 7 in 10 said starting a family makes a woman less employable. “I wanted to have kids but I kept putting it off because I wanted to gain recognition for my work,” says Yoko Ogata, an employee at a trading company who has no children.


After she married a co-worker, colleagues told her to “be a good wife,” while others told her husband he “shouldn’t make his wife continue working,” she says. In her mid-30s, Ogata started managing small teams, and when she became pregnant, she says, “I wasn’t sure what to do … I was finally being given responsibility to handle projects, and by getting pregnant I worried that people would say, ‘This is why we can’t use women.’ ”


Ogata, now 46, had a miscarriage after coming home late at night during the seventh week of pregnancy. “My husband and mother-in-law were very angry and asked if I hadn’t had a miscarriage on purpose,” she says. Ogata didn’t tell co-workers about the pregnancy or miscarriage, and she and her husband later divorced.


If Japan’s female employment rate rose to match the 80 percent rate for males, the workforce would grow by 10 percent, or 8.2 million people, spurring a 15 percent expansion of gross domestic product, Goldman Sachs economists wrote in a 2010 report called Womenomics. Easing rules, such as outdoor-space requirements for child-care facilities, would help make that happen, says Kathy Matsui, Goldman’s chief Japan strategist and a mother of two. The government can encourage more women to stay in the workforce, she said in an e-mail, “through greater deregulation and better enforcement of rules regarding equal employment opportunity and pay.”


The bottom line: To boost the economy, Japan wants to increase the proportion of young women who work to 73 percent from 66.5 percent.


Businessweek.com — Top News



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Newspaper discloses new Cameron text messages
















LONDON (AP) — A British lawmaker says he’s asked the country’s media ethics inquiry to consider newly disclosed text messages sent between Prime Minister David Cameron and Rebekah Brooks, the ex-chief executive of Rupert Murdoch‘s British newspaper division.


The Mail on Sunday newspaper on Sunday published two previously undisclosed messages exchanged between the pair, who are friends and neighbors.













Brooks is facing trial on conspiracy charges linked to Britain’s phone hacking scandal, which saw Murdoch close down The News of The World tabloid.


In one newly disclosed message, Cameron thanked Brooks in 2009 for allowing him to borrow a horse, joking it was “fast, unpredictable and hard to control but fun.”


Opposition lawmaker Chris Bryant has asked a judge-led inquiry scrutinizing ties between the press and the powerful to examine the messages.


Europe News Headlines – Yahoo! News



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Facebook Survey Asks All the Wrong Questions [HUMOR]
















This evening while I was casually browsing my Facebook news feed, the site asked me if I’d like to take a survey, giving some feedback about my Facebook experience. I’d seen plenty of surveys on Facebook before, but never one from Facebook. I excitedly clicked my approval and began my quest to help improve the service.


[More from Mashable: iPhone Loyalty Wanes After Apple’s Latest Smartphone Release [STUDY]]













It soon became clear the survey was more about making Facebook feel good about itself than actually improving its service (Sample question: “How much fun is Facebook overall?”). The questions were extremely general, and made no reference to any specific features, recent news or the wicked-cool Instagrams I’ve been sharing. Are they even paying attention?


When I asked Facebook about the survey, a spokesperson told me only that, “Facebook runs variations of surveys all the time in order to improve the user experience.” When I asked to see a transcript of the survey questions, she politely refused, probably because Facebook doesn’t want the world to know how banal they are.


[More from Mashable: The Secret of Viral Videos, in One Hilarious Parody]


Well phooey on social networks and their misplaced secrecy, I say! I captured screengrabs of most of the survey questions and compiled them into a gallery, which you can check out below (you can thank me in the comments).


But I think Facebook should see this as a learning experience. If it’s serious about improving its service, it needs to be more direct. Forget the focus-grouped questions about “feelings,” “fun” and “control over privacy” — let’s get to the hard stuff. Here are the questions Facebook should have asked in its survey.


1. Should Facebook increase the size of photos in shared links?


  • Nah, “photos” are a fad.

  • Only for users who like looking at things.

  • Well, it would seem like you’re copying Pinterest, so wait a while and do it on a Friday.


2. How bad was that idea to ask people to pay $ 7 to promote posts in their friends’ news feeds?


  • Facepalm bad.

  • Napalm bad.

  • “When did Zynga start running your business development?” bad.


3. Facebook’s IPO: What’s the first thing that comes to your mind?


  • A huge star collapsing into a black hole.

  • The end of Raiders where that guy’s face melts off.

  • An exquisite vision of the future filled with awesomeness (CEO of Instagram only).


4. How much less respect do you have for Facebook after that ridiculous ad with all the chairs?


  • A bit less.

  • Astronomically less.

  • You know that ocean trench near Puerto Rico? Keep going.


5. Should Facebook just admit that Google+ schooled it with Hangouts?


  • Probably.

  • Not at all — one-to-one Skyping is amazing. It’s 2008, right?

  • I wouldn’t worry too much. Hangouts are a feature I only use all the time.


6. And dude, how drunk with power is Twitter right now?


  • I know, right?!

  • Twitter is so lame. Tagged is totally the future!

  • Twitter is the new Instagram, if Instagram were a spam-filled mess you couldn’t find photos in if you tried.


What other questions should the Facebook survey have asked? Shout out your suggestions in the comments.


Facebook’s Customer Survey


You may see a survey like this one on Facebook. The company says it presents surveys to its users all the time to “improve the user experience.”


Click here to view this gallery.


This story originally published on Mashable here.


Social Media News Headlines – Yahoo! News



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